Participation of Baltimore football executive in NFL charity project turns into novel wartime fundraising opportunity for Israel’s national medical emergency organization.
Adam Neuman is chief of staff and special adviser to the president of the Baltimore Ravens football team. Although he doesn’t play the sport professionally himself, he was able to raise money for Israel through a program initially designed for those who do.
Since 2016, National Football League players have been able to showcase charitable organizations important to them through a program called My Cause My Cleats.
As part of the program, players raise awareness of the charity by having an artist create a unique design for a pair of cleats. A player’s team then pays for the shoes and the artist’s fees and also donates to the charity. The player hopes that fans watching them on the field will notice the cleats and be inspired to also support the organization. Some players also auction off their shoes, with all proceeds going to the charity.
When Neuman, 33, learned that the Ravens’ leadership chose to extend the program to those at the senior executive level, he jumped at the chance to participate to raise awareness and funds for Magen David Adom, Israel’s national emergency medical, disaster, ambulance and blood bank service.
“I made a conscious decision to go in the direction of Israel with this. I knew how important it was right now,” Neuman said.
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